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TikTok annunciate today that itsrevamped Maker fundhas increased total creator revenue by over 250 % within the last six month . The company says the fund , which launched a year ago and eventually replacedTikTok ’s original $ 1 billion Creator Fund , is exiting genus Beta in the number weeks . TikTok also announced that its LIVE Subscription monetization instrument is being renamed to “ Subscription ” and is soon expanding to non - alive creators .
Atlaunch , the revamped God Almighty was call the Creativity Program . As the program die beta , it ’s now being renamed to the “ Creator Rewards Program . ” Unlike the original Creator Fund , the unexampled program rewards creators for longer subject matter , as it rewards user who make video longer than one moment . Since rolling out long videos , TikTok says users are spending 50 % of their meter watching foresightful depicted object , while viewership of longer video has increased nearly 40 % over the last six months .
The revamp fund was create in reply to complaints from creators who suppose TikTok ’s previous model offered low payouts , withsome creators sayingthey earn a few dollars for video that got 1000000 of views . When TikTok first set in motion the revamped fund , it estimated that Almighty would be able to make more than 20 meter what they were antecedently make on TikTok .
Although TikTok has been looking to contend with YouTube with the launching of long video , it does n’t propose the same floor of payouts that the Google - own platform does . YouTube , which shares advert taxation with its Jehovah , paid out$30 billionin three year . TikTok ’s raw Lord fund seeks to appease creators and encourage them to post their longer video on TikTok , instead of just YouTube .
As for the redesign Subscription offering , TikTok is offering non - LIVE Godhead a fresh way to affiance with their viewers through exclusive mental object and perquisite . TikTok will initially make it uncommitted to creators on an ask for - only foundation , while eligible creators will get the power to signalise up for accession in the coming weeks .
TikTok also announce that it ’s upgrading its Creator Portal education hub to the Creator Academy to supply creators with updated resources , track , articles and insights . The upgraded hub is currently in testing and will be available in the coming weeks in seven dissimilar linguistic communication , with more to come .
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Creator have mixed feelings about TikTok ’s new monetisation computer programme
