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TikTok is experimenting with a feature film that has the power to make all posts on the app shoppable , as first reported byBloomberg . The move is part of the caller ’s plans to turn TikTok Shop into a multibillion - dollar e - commerce business in the United States . TikTok confirmed that the feature is currently in special testing , but did not put up any further contingent .
The new trial run feature film mechanically identify items in telecasting and aim viewers to “ happen similar items on TikTok Shop . ” In the yesteryear , only approved influencers and brands had the ability to chase after intersection . The fresh feature film would bring e - commerce links into more video on the app .
The news comes asBloomberg reportedearlier this calendar month that TikTok is look to grow the size of it of its TikTok Shop U.S. business tenfold to as much as $ 17.5 billion this twelvemonth . With this finish , TikTok would not only be looking to take on Amazon , but also fellow Chinese - own company Temu and Shein , both of which have become democratic in the U.S. But , TikTok has something these other fellowship do n’t , which is an extremely popular social media electronic connection that has the potential difference to progress to trillion of buyers .
During the Black Friday and Cyber Monday season in November , more than 5 million new U.S. client purchased something via TikTok Shop . For context of use , the social media app currently has around 150 million users in the U.S.
TikTok Shop , which officiallylaunched in the U.S. in September 2023 , let creators tag ware to give up users to buy ware from in - feed video recording and live videos . The new feature would institute TikTok Shop links to veritable content on the app , which may not be a welcome alteration for some .
novel data point reveals that TikTok ’s increment has begin to retard , elicit the enquiry of whether the app ’s TikTok Shop e - Commerce Department effortscould be to blame . In 2022 , TikTok ’s monthly active users grew an average of 12 % year - over - year per quarter , but this physical body fell to 3 % year - over - year per quarter in 2023 . The slowdown comes on the heels ofthe launchof TikTok Shop in the U.S.
People have been consider online whetherTikTok Shop has “ ruined ” the app , with some lament that TikTok Shop was turn the app into an“ad - filled wasteland . ”
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In addition to bringing TikTok Shop connection to more videos on the platform , TikTok is also exploring other ways to boost its due east - commerce business . The Informationreported today that TikTok is planning to open studio apartment in Los Angeles where God Almighty can livestream and sell Cartesian product . Creators currently record promotional videos at their setup at home , but some of them will soon have the option to shoot and broadcast cognitive content from TikTok - engage studio .
TikTok usage is starting to slow — is TikTok Shop to fault ?
