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TikTok is gear up to challenge Amazon ’s Prime Day event in July . The societal networkannouncedon Thursday that TikTok Shop is prevail a “ Deals For You Days ” gross revenue event in the U.S. start out on July 9 .
The announcement amount a few Day after Amazon unveil that its annualPrime Day saleswill take place on July 16 and 17 .
The success of Prime Day has led to other retailers , both large and low , co - opting the day to run competing gross sales . Now you’re able to count TikTok among those doing the same .
TikTok say the sale upshot will offer batch on fashion and beauty merchandise , backyard entertainment necessity , decor , summertime reading bestsellers and more . Like Amazon ’s Prime Day sales , TikTok Shop will extend exclusive flock on select products . The sales effect will offer exclusive sales event on products from L’Oréal Paris , Maybelline New York , NYX Professional Makeup , Our Place , Too Faced and Zwilling USA .
During the sale event , brands and merchandiser will participate in content challenge for myopic video and know shopping events , where they can interact with their following and share their favourite product and bestsellers . The unrecorded events will offer discount on democratic products in real meter .
TikTok has been betting big on its e - Department of Commerce efforts and is aiming to grow the size of itsTikTok Shop U.S. business tenfoldto as much as $ 17.5 billion this yr . With this upcoming plenty effect , TikTok is looking to take on one of the largest sales events in the U.S. It ’s deserving remark that while this specific upshot looks like targeting Amazon , TikTok Shop is also looking to take on fellow Chinese - owned caller Temu and Shein , both of which have become democratic in the U.S.
Last yr , Bloombergreportedthat TikTok was expected to hoard around $ 20 billion in global gross product time value in 2023 and that the absolute majority of the sale were seen in Southeast Asia . TikTok is now invested in bringing that success to the U.S.
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TikTok ’s ambitions for its e - commerce product are n’t surprising , as social commerce sales are expect to increase in the next few age . According toeMarketer forecasts , societal commerce gross sales are expected to more than double to $ 144.5 billion by 2027 from $ 67 billion in 2023 .
