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TikTok , including its Taiwanese counterpart Douyin , in 2024 became the first non - game app to reach $ 6 billion in in - app leverage receipts in a year . allot to a newreportfrom app tidings provider Sensor Tower , TikTok also generated a criminal record high of $ 1.9 billion in gross in - app purchase ( IAP ) revenue in the quaternary quarter of last twelvemonth .
Among non - game , only YouTube and Google One ’s subscription were able-bodied to go by TikTok ’s 4th - fourth sum in the whole calendar class , the report aver .
With its $ 6 billion in IAP receipts , TikTok sire more than double the revenue from any other app or secret plan in 2024 . Monopoly GO , for example , came in at $ 2.6 billion over the past twelvemonth , earning second spot .
TikTok ’s annual IAP revenue in 2024 represented a important year - over - year gain , as well ; it ’s up from $ 4.4 billion in 2023 , the write up noted .
By downloads , however , TikTok was only No . 2 in Q4 2024 , with Instagram at No . 1 . It was followed by WhatsApp , Facebook , and Temu , rounding out the top five .
TikTok ’s comparison to other apps is a bite uneven because it includes its freestanding Chinese sister app , Douyin . Despite having the same embodied parent , ByteDance , the two apps offer a different experience . Douyin ’s content is tailored to the Chinese audience , has stricter controls due to China ’s regulation , and more heavily focalize on e - Commerce Department . Both are focused on shortsighted - form TV , with TikTok designed more for an international audience .
In the U.S. , TikTok has returned to the app fund afterPresident Trump delayed a deadlineto ban the app from this marketplace over national security measure concerns . With anexecutive order , the forbidding was delayed 75 Day and Trump hassuggestedthat could be extended , if need be .
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TikTok ’s revenue is another example of how important the app has become to the Lord economic system . user spend real money to buy creators virtual natural endowment , which can then be cashed out as rescript currentness , with TikTokretaining50 % of the payout .
The short video app has hitseveralrevenuemilestones before now , admit in 2023 , when it became the first non - gritty app toreach $ 10 billion in total consumer outlay .