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Apple CEO Tim Cook is anticipate that Apple will “ break Modern ground ” on GenAI this year .
Cook made the dictum during the society ’s one-year shareholders meeting today , which come in the same hebdomad the company reportedlyscuttledits multibillion - dollar , decade - long design to progress an EV . Some of the staff on the EV project were transfer to act upon on various GenAI initiatives , accordingtomultiplepublications .
$ AAPL
COOK : APPLE WILL " BREAK NEW GROUND " IN GENERATIVE AI THIS YEAR
— * Walter Bloomberg ( @DeItaone)February 28 , 2024
Apple , unlike many of its Big Tech rivals , has been slow to invest in — and ramp up — GenAI .
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During the company ’s Q1 earnings call , Cook say Apple was working internally with GenAI but that it was taking a slower , more careful approach path to customer - face up incarnations of the engineering . Indeed , Apple ’s only briefly mentioned GenAI in its recent press group discussion and proclamation , such as when it introduced new autocorrect and school text anticipation features in iOS last dusk .
Bloomberg ’s Mark Gurman hasreportedthat Apple is planning to upgrade Siri and Io ’ built - in search tool , Spotlight , with GenAI model , with the goal of enable both to respond more complex query and care sophisticated multi - turn conversations . Apple is also said to be exploring AI - powered feature film to give up users to automatically generate presentation slides in Keynote and play list in Apple Music , as well as GenAI - powered coding suggestion in Xcode , the caller ’s app development platform .
Some of these — or none — could arrive in the next versions of iOS , macOS and iPadOS , which are expected to be demoed at Apple ’s Worldwide Developer Conference this summertime .
Perhaps telegraphing Apple ’s intensify GenAI focus , engineer at the society have co - author an increasing number of GenAI - related academic and technological papers . Onedescribesa scheme that can generate animated 3D incarnation from scant videos . Another detailsKeyframer , a tool up to of animating still images .
Conspicuously , Apple ’s also put out a stack of candid author model and prick for get GenAI - powered computer software in recent months .
Ferret , eject in October , is a chatbot built on top of an existing open germ model , Vicuna , while MGIE , released earlier this yr , is a model that can modify images based on natural spoken communication mastery .
Bloombergreportedin October that Apple was investing $ 1 billion a year to catch up on GenAI , including elbow grease like a proprietary large spoken communication model hollo Ajax and an internal chatbot known as Apple GPT — and potentially even raw hardware . The upcoming iPhone 16 models are rumored to be in line for a “ importantly ” upgrade Neural Engine , Apple ’s brand of custom on - machine Saratoga chip for accelerating AI processing .
