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Tinder hopes to reverse its ongoing fall in alive users by turning to AI . In the descend one-fourth , the Match - owned date app will roll out new AI - power features for find and matching . The gain shoot for to offer fatigued singles an option to the “ swipe ” that defined the go out app in its earlier days and influenced an entire industry to follow the motion as the go - to criterion .
In its Q4 earnings release , the companionship note that the AI - curated testimonial would fork out more “ personalized and engaging matches . ” Match Group CFO Gary Swidler tell investors on the Q4 earnings call that the AI - driven matching lineament will give users “ something other than swiping ” as a way to meet .
However , he clarified that AI matching would be a complement to swiping , not a replacement .
“ We desire to see a significant number of people engage with that feature and give it a endeavour … We also require to see improvement in character friction match , ” Swidler said . “ We desire to see that mathematical product really deliver for multitude in terms of enhanced timber match that will improve the perception of the mathematical product , which should serve us drive user growth . ”
Also cite on the call was another AI feature , the AI Photo Finder , which helps drug user peck out the best profile exposure for their dating profiles . It launched last twelvemonth .
AI - powered summation come at a challenging clip for Tinder and the dating app industry as a whole .
Over time , untried singles have growntired of on-line geological dating , which they say no longer feels ad-lib and fun and instead seemsmore like workplace . Amid safety and privacy concern , speculative behaviour from fellow dating app drug user , and a realization that these apps had present an illusion of pick when , in reality , their potential drop for matches was more circumscribed , consumers have been leave Tinder and others behind .
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During the call , the companionship admit that Tinder ’s global user growth was still in decline .
In October , Tinder ’s monthly active users ( MAUs ) were down 10 % year over class , a identification number that only slightly increase to make a 9 % declivity over the next two months .
The app then saw MAUs refuse “ about 8 % ” in January , which EXEC examine to spin as a positive signaling .
Tinder ’s direct revenue alsomissedthe company ’s internal guidance , coming in at $ 476 million , below the forecast range of $ 480-$485 million .
“ I ’d know to see us get back to ontogeny , but I think we have to take the baby steps first . We ’ve stupefy to roll out these mathematical product initiative , see them drive improved user trends , ” Swidler said of the Modern products , include the AI find and matching feature . The company also plans to make its “ Friends in Common ” feature of speech more broadly approachable .
As part of its attempt at line discipline , Match GroupnamedZillow Group co - founder Spencer Rascoff as its new CEO .
Rascoff speak bullishly on the potential for AI - powered online geological dating , saying that he thought that “ this Welsh explosion in AI is going to leave Match Group to have the same kind of business inflection that the shift from background to mobile make for our category and other category around 10 years ago — when mobile overstep background . ”
That ’s quite the stakes .
He indicate to other consumer mobile apps like TikTok , Instagram , and Snapchat that profit from AI feature in terms of both engagement and retention , adding , “ I see the same potential for us . ”
While couple White House may be optimistic , it ’s clear that the go steady app market is guide for alteration .
Beyond Tinder ’s decline , the companymissed estimates in Q4with earnings of 82 penny per portion , below analyst expectations of 84 cent . While it delivered on revenues , bring in $ 860 million in the quarter , above idea , it alsorepresented a 0.7 % year - over - twelvemonth decline . In its Q1 2025guidance , the company said it design for tax income of $ 820 million to $ 830 million , down 3 to 5 % year - over - year , thanks to Tinder ’s negative MAU trends .
