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Tofu combines multiple marketing tools into one using AI.Image Credits:Tofu (screenshot)
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When EJ Cho get going his first company in 2018 , he was exposed to what it takes to commercialise a product . He was surprised to find a market fill with unlike single - utilization tools .
“ It was a very frustrating experience , ” Cho told TechCrunch . “ I had to find out and juggle all these different putz . It felt like a very ineffective room of getting your word out to users . I ’ve always been fascinated about how to make marketing a bit more efficient and effective . ”
Cho ( pictured above on the left ) model on this idea for a few years while working on engineering science teams at companies such as Meta , Affirm , and Fast . After the procession in generative AI in 2022 , he realized he might be able to work the marketing problems he had years earlier using AI.The result wasTofu , an AI - driven B2B selling platform that ’s designed to impart all of a company ’s potential selling campaign into one space . The platform mix with a marketing team ’s existing work flow , and tool like HubSpot and Salesforce , and uses AI to automatically alter marketing copy for different selling canal and can individualize selling capacity for different customer types .
Cho , Tofu co - founder and CEO , say that while he function into his frustration with selling putz while build a consumer - face caller , he settle to focus on B2B marketing because it is importantly more text heavy than B2C marketing , which made it a more natural choice for a generative AI approaching .
Tofu ’s squad consulted more than 40 dissimilar CMOs before writing any code , Cho say , to figure out what their biggest bother point were . The two areas that came up most systematically were that CMOs wanted to be capable to personalize subject matter across different market segments and to repurpose content for dissimilar distribution channel . Cho pronounce that ’s where Tofu focused first .
“ If you really consider about it , there ’s not that much delta between what you want to write for maybe an email versus what ’s for a landing place page copy , ” Cho said . “ Obviously there ’s these small subtlety , but it ’s nothing that can not be embedded under one tool . ”
San Francisco - found Tofu set up in late 2023 and has experience strong demand . The society sport 12x revenue growth , although it ’s deserving noting that it ’s only been in operation for a little over a year . customer let in DeepScribe , Check Point , and Wunderkind , among others .
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The companionship is announcing a $ 12 million Series A round of drinks led by SignalFire with participation from HubSpot Ventures , Tau Ventures , and Correlation Ventures , among a number of existing VC investor and angel investor .
Using AI in marketing is not necessarily a new construct — nor a post - ChatGPT construct , either . Jasper , which helps enterprise companies with AI - drive marketing , has been around for a 10 and is valued at more than $ 1.5 billion . genial , another thwartwise - channel marketing weapons platform , has raised more than $ 70 million in venture funding .
Cho admit that the space is push but added that he intend Tofu is in a right position because it touches so many different team within a marketing department , compared to a individual - utilisation tool . That get it stickier than some of Tofu ’s other competitors , he said . The fact that Tofu is n’t just a ChatGPT housecoat and offers an mix end - to - terminal solution makes them bear out , he tot up .
Now that Tofu has closed its Series A round , the ship’s company is fit expand the production ’s capabilities as it works toward building a source of truth for selling teams .
“ It is a noisy space , ” Cho say . “ The means we position ourselves is to basically say we replace and can support the multiple consumption cases you ’re purchasing item-by-item tools for with one platform . So that unify weapons platform is a very appealing time value proposition for customer , particularly enterprise customer . ”
