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True Fit , the AI - powered size of it - and - set personalization tool , has offered its sizing recommendation solution to M of retailers for nearly 20 eld . Now , the company is venturing into the generative AI space with “ Fit Hub , ” a new pecker that take to improve the style online shopper incur clothing that fit their trunk eccentric .
Sizing issues remain to be one of the principal sources of detrition among online consumers , with the middling counter rate for e - commerce at17.6 % . Many customers endeavor to avoid restoration by carefully examining production item pages for size of it charts , descriptions , and client brush up to gauge how the clothing will fit . With its latest tool , TrueFit focuses on help consumer well - fitting clothes on the first effort with minimal returns .
Fit Hub aim to be a less meter - consuming root as it consolidates all the information from product pages into one topographic point to assist shopper promptly see about an item and palpate more confident that they ’re grease one’s palms the ripe size . The AI analyzes the size chart , verbal description , customer brushup , and sales and returns data . It can then settle if a sizing 16 shoppers should size down or if clothing is true to size for people who wear sizing 4 .
For further personalization , user can create a on-key Fit account and divvy up specific styles and brands they enjoy , among other preferences .
Additionally , there ’s a “ Fit Tips ” cock that cater fitting advice , like tell customers that a sure point check best on people with forgetful torsos .
Jessica Arredondo Murphy , True Fit co - beginner and chief operating policeman , evidence TechCrunch , “ We ’ve gotten to the point where it ’s almost data overload when it come to size of it and fit . On any given website , you could have up to five different forms of size and primed data … We have one centralized home where we can synthesize that guidance from across the product detail varlet , combine new insight with traditional advice , and then simplify size and fit understanding for all types of shopper . ”
Fit Hub leverages several productive AI models — ChatGPT 4o , GPT Vision , Gemini 1.5 Pro Vision models , and various open - source models — to realize vision and textual matter in actual metre . Copilot is used in a modified capability .
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Arredondo Murphy explain that generative AI turn on the company to process data at truehearted speed and great volumes than True Fit ’s old AI technical school could handle .
The feature also utilizes True Fit ’s cross - market proprietary data set,“Fashion Genome , ” which combines data from 82 million shopper and nearly 30,000 brands , such as Pacsun , Macy ’s , Dicks , LL Bean , and Lululemon , among others .
Fit Hub is presently in beta testing with around a dozen brands and is expected to become available to all True Fit ’s merchant partners next calendar month .
WhileAmazonprovides similar personalized passport with its AI - powered “ Fit Insights ” characteristic , Fit Hub appears to go more in - depth .
True Fit intend to usher in additional filter to the hub by and by this twelvemonth . For instance , “ Shopper Insights ” collects datum from past shoppers and offers insights such as whether a mathematical product is favored by a specific age grouping , height , and even bra size ( depend on the product ) . It ’ll also boast a side - by - side diagram , allow shopper to visually liken the difference between petite , plus - size of it , and regular versions of the same product .
Another approaching tool is hollo “ Brand Sizing , ” which will help frequent customer compare sizing to late purchases from their favorite brand . For instance , the AI will traverse - reference 200 past purchases of a shirt to 500 other tops from the same brand to determine if it ’s the “ common size ” or if the shopper should size up or down .
On the long - term roadmap , True Fit is also building a generative AI chatbot to avail shoppers identify production and ask specific questions , such as , “ What jean agree better for citizenry with muscular thighs ? ” The feature of speech is still in the early phase of development and is limit to 1 million products so far .
True Fit recentlycollaborated with Shopifyto bring its services to businesses and merchants of all sizes . The companionship previously only cater to large sword , so this think more society will have entree to its no - code sizing - and - primed solution .
