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The update is Android only : Apple does not leave Truecaller ( or other caller ID services ) to check callers ’ spammer status to block calls mechanically on iOS . Thus , Truecaller has a more basic armed service for iPhone users base around CallKit .
The moves do at a vital concern moment for the party . In Q4 , Truecallersaw a 4 % yr - on - year revenue dipon $ 41.52 million in sale . Meanwhile , in India — Truecaller ’s biggest market , with 259 million users — the Indian telecom regulatorrecently proposeda Truecaller - like caller ID service , to be implemented acrossalltelecom net in the country , in a bid to better tackle spam . For now , the proposition has seenoppositionon privateness and technology grounds , but if put in place , it would pose a direct competitive threat to Truecaller .
The new feature article underline how Truecaller believes there could be a business opportunity banking on people fed up with spammer ’ pernicious manner — even if a localization could come at the disbursement of overlook yell from unknown number and non - spammer that might really be welcomed .
Truecaller is also be given on the current interest in all things AI : Caller ID and junk e-mail aegis are Truecaller ’s two core features , and it ’s betting that any reservation about AI could be outbalanced by curiosity about how well it could go to get Truecaller ’s master line of work done … while also growing premium signboard - ups in the mental process .
The app ’s premium tier roam between $ 9.99 per month and $ 99.99 per twelvemonth , reckon on factor like number of users cover .
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“ It ’s something that at least some people have asked for — citizenry who understand the app very well , ” claimed Kunal Dua , vice president of hunting at Truecaller , in a call .
This is n’t the first AI characteristic at Truecaller : It provide anAI assistantthat screens calls to identify why the caller has dialed the user . ( Other non - AI features admit cloud telephony and call recording . )
The AI powering Max has been in the works for a while . Truecaller has been testing “ multiple XII algorithms ” across its marketplace to identify spam numbers , and each of these machine learning algorithms is also learning from the user feedback , pronounce Dua .
But it would take a substantial shift at Apple to rove out the service to iOS users . Last year , Truecaller broughtlive caller ID financial backing to iOS , though this is more limited and requires iPhone user to go through a mental process for rig up live caller ID .
It will be interesting to see how users react to the all - in nature of a feature film that might sometimes make mistakes . The app presently warns drug user that the feature “ might block legitimate business organisation . ” Nevertheless , the system is expected to improve over time as it gets more spam call data point , read Dua .
“ plain , we try our good to pick out between spam and legitimate businesses . But there can be sealed pillow slip where some lawful business may temporarily [ blocked ] , ” he said . “ We like to think it ’s temporary before our community , and before our AI algorithmic program can key that this is a logical business . … We have a great amount of confidence that if we are calling somebody as a spammer , there is a very , very high probability , 99.999 times out of 100 . ”
Users can unblock a number if it was incorrectly distinguish as junk e-mail by its machine encyclopaedism algorithm , which also helps take aim the AI .
After update the Truecaller app to v13.58 or after , users can ascertain the novel spam - blocking feature by going through options > Block .
