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According to aleaked memo , Tumblr ’s longterm fiscal suffering have reached a breaking point in time . Aside from a skeleton in the cupboard gang of essential workers in departments like trust and condom , the legal age of Tumblr ’s 139 worker will be reassigned to other intersection at parent company Automattic , which employs around 1,900 people . CEO Matt Mullenweg acknowledged the memo onhis own Tumblr web log , where he is respond to questions from the internet site ’s drug user .
In response to a question about whether or not Tumblr will keep out down , Mullenweg wrote :
“ What ’s super clear is our previous approach was n’t work . It did n’t turn around the business to make enough money to corroborate the investment funds of infrastructure and faculty needed to run Tumblr , and a lot of users were dysphoric with some of the changes we try on . There have been a few staff changes within the team , but essentially what we ’re say is starting January 1 , 2024 we ’ll taste a different structure with smaller , more focussed teams working on the essence part of Tumblr that people say they want improved . We ’ll sunset or rollback some things we hear that did n’t knead . ”
Tumblr ’s woe are n’t a surprise . The blogging platform consider a brief resurgence in popularity , as disgruntled Twitter exploiter search for a new dwelling in the wake of Elon Musk ’s acquisition . But Mullenweg revealed in July that Tumblr is losing about$30 millionper class .
Tumblr faces the same challenges as any social platform , but it has the alone latent hostility of cater to a root word of fiercely protective fans who baulk at most attempts at monetization . Tumblr user will pay to sendcrabsto their admirer , or to buy jokeblue checksto poke fun at Twitter , but when the site tried launching asubscription feature , it blend about as badly as a merchandise launching could possibly go .
Tumblr was founded in 2007 , then develop by Yahoo ( TechCrunch ’s parent companionship ) for $ 1 billion in 2013 . By 2019 , WordPress.com parent Automattic bought Tumblr for just $ 3 million . Though it has a fast base of power users and is beloved in fandom outer space , Tumblr has alsostruggledto develop its day-by-day active users , peculiarly after its infamousporn ban .
This chronicle is develop …
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Tumblr is mislay $ 30 grand each year , CEO says
