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Twilio by most accounts would be considered a startup success story . But after top out at $ 400 a share in September 2021 , when everyone was riding fantasy valuation , the company has experienced a long plunge to around $ 66 a share . That kind of performance incline to get the attention of activist investor , so perhaps it ’s no surprise that Anson Funds and Legion Partners are reportedlyturning the screwson the company .

The communications API party appear to be reacting to that insistence by issue monetary value , which in corporate speak translates intolaying off another 5%of its workforce Monday morning . As the stock price has come , so has the number of employees ; the annunciation comes a little over a year after the troupe cut11 % of the workforcein September 2022 and17 % in February2023 .

But this round seems more like Twilio is throwing the activist dogs a bone by showing it could get even leaner still . Laying mass off during the vacation is n’t a great look , but with investors breathing down its cervix , perhaps the executive team feel it had little choice .

At the meridian of its rating , Twilio made some big moves . In 2018 , it purchasedSendGrid for $ 2 billion , and in 2021 it buy customer information political platform Segmentfor $ 3.2 billion . Both moves were design to fuse customer data with the communication theory data the company was amass via its core communications APIs .

Whether that worked is still open to debate , but with the caudex price in the $ 60s , it feel spendthrift in retrospect . At the metre with so much value , it was worth trying to thrive the company ’s capabilities . Today , not so much .

With two activists putting on the insistency , and the stock cost dump , it leave the company in a vulnerable position . This battle feels more like Zendesk ’s , which ended up being deal offto secret fairness , than Salesforce ’s , where it ultimatelyfended off its militant .

The large question here is whether the dramatically low stock cost , the confutable acquisitions and other bad financial data points mean this is a case where the activists have a point . And if they do , what does it mean for Twilio ?

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Activists mixing it up

Any fashion you front at it , the company has faced peachy instability of late . chief executive officer Jeff Lawson announced in February that he wassplitting the company into two units . He name Elena Donio to launch the data and apps side of the house , which includes Segment .   She announced that she would bestepping downlater this calendar month during the company ’s Q3 2023 net profit call .

Patrick Gadson , a mate at the law firm Vinson & Elkins , wonder whether the activist were at least partly responsible for her divergence .

“ I do n’t know why you would name someone to be the psyche of one of two major business concern segment where you have this big restructuring promulgation in February , and then in December announce that she ’s resigning and the CEO was expire to be the interim head of data and program , ” Gadson told TechCrunch+ . “ That to me is very unusual , and is uniform with the sorts of thing that bump once an activist first agitating for modification in the backcloth , and makes sealed suggestion , quote , unquote , slash threat . ”

Meanwhile , CFO Aidan Viggiano , speaking at the UBS Global Technology Conference last month , very bluntly put forward that the heart communication job is worth about 90 % of the company ’s tax income , while the apps and data point job is upright for just 12 % .

Gadson think that variety of candour might have been careful . “ If I were stagnant position on not selling the data and applications business , and there had been agitating by the [ activist firms ] to trade it , I probably would n’t be stating publicly , ‘ Hey , it ’s not even that much of our revenue , guy cable . ’ ”

Do the activists have a point?

When we have seen software company wind up under the hammer of activistic interposition , a few commonality emerge .

First , slowing tax revenue outgrowth . secondly , a cost base that external parties consider excessive . And , perhaps , a loss of stress .

Twilio ’s current status and activist involvement thereof make all three notes at once : The caller ’s emergence has slowed to a Australian crawl , it has clearly had supererogatory costs baked into its results historically , and , given that the common people beating on Twilio ’s door want it to dispose of sure assets , it could focus more .

A very simple , commonsense reading of the situation is that the activists have a point . However , Twilio is not quite the underperformer that the situation makes it out to be . Let ’s run through the activist perspective , and then mount a defense of what Twilio is endeavor to do next .

The activist case

Starting with development , Twilio ’s revenue development has all but halted . What follows is a chart fromTwilio ’s Q3 2023 earnings , exhibit its entire revenues back through Q3 of 2021 :

The chart details two pith upshot : Twilio has grownverymodestly since the closing of 2022 , and its development rate — the gray business line that points toward the basement — has slipped in every quarter in late memory . deadening ontogenesis that is also slow is a arduous thing to excuse away for a public company .

Doubly so when folks think that the caller in inquiry was overspending for underperformance . To reach its tax income growth deceleration , Twilio has systematically reduced its costs . That ’s to say that it was likely spending far too much when time were expert and is now dealing with that expense cornerstone since increase is harder to accomplish . Again , not a great tone for a management squad .

On the price point , even after monumental cost reductions in the flesh of laid - off stave , Twilio is still unprofitable today . In Q3 2023 , the company lost $ 108.9 million on an engage basis and $ 141.7 million on a net basis .

Twilio has lots of adjusted gain to report , as is often the case among technical school companies . But given its note value decline in recent geezerhood , it does n’t appear that a sound glob of familiarized operating income is really seduce investors happy : To reach that build , Twilio has to strip out $ 185 million worth of share - based compensation it doled out in its most recent stern .

And unlike its development rate , the direction of the fraction of revenue that Twilio spends on pay its staff in shares that thin its common fairness holders is not head down and to the right . Again , from its Q3 2023 pack of cards :

Don’talltech troupe that are not state - nation sizing like to strip out their share - based comprehensive cost ? Sure , but that does n’t have in mind that investor like it , as they are being told that the costs that impact them straight off — through dilution — do n’t look . So when a technical school troupe turns around and enounce , “ Hey , we ’re going to rebuy a bunch of our caudex , ” all it ’s saying is that it will work to undo a portion of the damage it already did to the stakes its backers have held . Notthatenticing anymore , right ?

Then there ’s the interrogation of focussing . Twilio ’s Segment leverage that we bring up is part of the company ’s data point and coating ( TD&A ) revenue bucket . Driving around one in every eight dollar bill of Twilio revenue today , TD&A grew at a 9 % rate in the third quarter . That ’s sound than the 5 % that Twilio ’s much larger communications business contend but is scarce enough to mess up the doors off the company ’s b . you may see why investors might want that to get spun out or sell to beget some possible returns for their own holdings .

That said , is it worth the trouble ?

In Twilio’s defense

Twilio ’s core patronage has escort its growth slow down , but not due to its products short not being an attractive offer to potential customers . Read the following riff from Khozema Shipchandler , the leader of the Twilio communications business , in the company’slast earnings call :

Our Q3 dollar - based last expanding upon charge per unit for communication was 101 % , and 104 % excluding crypto customer . Similar to last quarter , new client are drive a neat luck of the overall increase , while crypto and social and messaging headwinds mask the success we are see to it with our cross - sell and expansion opportunities . Churn continues to remain relatively stable , and we are seeing year - over - year loudness ontogeny across many industries .

recollect that Twilio was an early drawing card in on - demand pricing , which mean that the more its customers use its product , the more money it induce . As noted , Twilio is supply new customers but project impuissance from prior accounts , which pushes it nearer and closer to flat maturation . The economy is not great in every sphere ; a company of Twilio ’s scale is pass away to see uneven results from dissimilar client segments .

The same folks who sleep with Twilio ’s role model when it was place up astounding results are now somewhat sullen on it . The counterargument here is that as Twilio expands its customer base , it is setting itself up for very healthy growth down the road .

And with a smaller cost base to kick . Twilioisnow minuscule than it was . In Q3 2023 , its spend on R&D , G&A and S&M were lower than year - anterior totals . If client requirement picks up , not only is Twilio in a great place to grow with a tumid issue of customers — 306,000 active explanation in Q3 2023 vs. 280,000 in Q3 2022 — but it will also enjoy those gains with nifty lucrativeness leverage , given its smaller toll cornerstone .

Bullish , veracious ? It ’s not a hard case to make . But all the study we ’ve done arguing in favor of Twilio thus far does n’t let in the material elephant in the way : section .

What to make of that purchase , and its less - than - anticipated impact on Twilio ’s emergence ? A few things hail to mind . First , Twilio ’s overall growth pace would be lower without it , which intend itishelping its parent ship’s company wield growth to a modest grade . That matters .

Second , Segment is probably only worth so much in the issue of a sale . The intact TD&A chemical group at Twilio did $ 127 million in gross in the third fourth part , frame it on a run pace of just over a half - billion dollars per twelvemonth . grow at 9 % , it ’s deserving around three or four sentence that material body . If Twilio sold it at that price , or spin it out at a interchangeable equity rating , it would unlock about one - one-eighth of the troupe ’s current market cap in the operation . That ’s enough cash to run Twilio ’s part repurchasing cause , sure , but is that enough to make up for the gross expiration and growth retardation ? It sounds like a quite a little of pain in the ass for footling triumph , frankly .

And there ’s the chance that Twilio ’s leading is right and that keeping Segment will unlock a lot of future ontogenesis . The company lately announced something call CustomerAI , which it described to investor as a “ set of prognostic and generative capabilities that pairs customer datum with large speech manakin to give companies AI that truly knows their customers . ” We care about that when it descend to Segment because Twilio ’s chief operating officer thinks that “ Segment ’s capability are foundational to CustomerAI . ” And given that AI requires good data , and CDPs are all about pile up turgid amounts of valuable data , it ’s reasonable to assume this could generate more revenue down the road for Segment .

If Twilio were to go through the work of ripping Segment from its business sector , the financial gains are only so big with incertain financial downside to its continued operations . Even more , Twilio could be left with less of an AI future in other 2024 . That sounds like a very hazardous proposition .

All Twilio necessitate to get pesky investor to still and go by is stronger customer spend from its ever - larger client base . And some grounds that CustomerAI , lean on Segment , is drive real growth for its concern . It may simply ask a few more quarter to show both . In the meantime , we are sympathetic with investor impatient for a paying back to boom - era Twilio share prices , but the architectural plan they are bear on does n’t seem accretive and come with enough risk to be a flake silly in total .

Not that we desire to fight down multi - billion - dollar businesses , as they rarely need any sort of external boosterism . But in our analysis of this deal from a numbers linear perspective , Twilio is belike an reverse Brexit . It really is better together .

Update : This taradiddle has been update to reverberate the right timing of the announcement of Elena Donio ’s exit from the ship’s company , and to set the telephone number of Twilio active customers accounts from 360,000 to 306,000 as of the end of Q3 2023 .