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In the Day leading up to theTikTok forbidding in the U.S. on Sunday , U.S. drug user flooded the Chinese app RedNote , which proffer a similar experience to their favorite brusque - kind television app . The app , which is list in the U.S. App Store under its Formosan nameXiaohongshu , chop-chop becamethe No . 1 destitute app in the U.S. But afterTrump hesitate the ban , use of RedNote in the U.S. rapidly decline . By Monday , RedNote had lose over half its day-by-day dynamic users in the U.S. after reaching a high of 32.5 million daily actives on the day of the ban .
grant to digital marketplace intelligence companySimilarweb , RedNote ’s daily dynamic users in the U.S. declined by 54 % on Monday when enforcement of the Bachelor of Arts in Nursing was put on hold . President Trump offer TikTok a 75 - day extension of the deadline , allowing TikTok more metre to negotiate a deal that would keep it alive in the U.S.
App tidings provider Sensor Tower saw a similar trend as the hebdomad continued . Per its estimation , the average U.S. mobile daily participating users for RedNote from January 20 to 22 declined by rough 17 % equate with the week prior ( January 13 to 19 ) .
TikTok users had originally conjoin RedNote en masse shot to broadcast a content to lawmaker and Meta alike . According to one report , also citing Sensor Tower data , some 700,000 U.S. users flockedto RedNote within two days as the ban deadline approach . By Thursday , Similarweb pronounce that RedNote had reached 3.4 million daily dynamic user across iOS and Android in the U.S. , a 133.8 % week - over - week increase .
The U.S. users join RedNote were signaling that the regime ’s fear of the “ interior certificate threat ” poise by a Chinese - owned app with memory access to U.S. user ’ personal data was not a worry to them . In addition , they wanted to show they would rather join another Formosan app than yield to Instagram to use reel .
There were several rationality why so many U.S. TikTok user made this decision . Some found the Bachelor of Arts in Nursing hypocritical , dedicate that Meta had profited off their user data for eld , many aver in their television , while others only did n’t manage if China had their data or not .
As onepopular TikTok soundput it , “ You ’re recount me the Chinese government activity has memory access to all of my personal data and what they select to do with that information is psychologically manipulate me via algorithmic content into read smutty books about fairies . ”
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( The good references the illusion Good Book loved by the reader in TikTok ’s sizeable “ BookTok ” community of interests , such as Sarah J. Maas ’ “ A Court of Thorns and Roses”series . In other words , they did n’t see TikTok as any form of threat . )
As the TikTokers hire on RedNote , surprisingcultural exchangesbegan to go on .
Users postulate each other about the cost of living in their expanse , while Chinese and U.S. users likewise wanted to get laid if their administration had characterized the other society accurately . U.S. users , for instance , asked about China ’s social credit system , while RedNote ’s Chinese substance abuser asked if it was true that manyAmericans had to work on two jobsto pay their eyeshade . Food , healthcare , and the accuracy of U.S. television motion picture and show , like “ Friends ” were among the legion theme discussed .
However , RedNote ’s position as a top app in the U.S. was a vogue that is n’t likely to last , at least as long asTikTok is available . For one , RedNote is focalise in Mandarin , actuate many toturn to Duolingoto study the language . The language - memorize app view a 216 % capitulum in U.S. usage , it aver . However , learning a unexampled language is challenge — and many substance abuser may have give up in time .
In improver , unlike TikTok , RedNote is focused on the Taiwanese market . TikTok profit from being a ball-shaped app — something TikTok itself pointed out whenarguing in the Supreme Courtabout why it would no longer be the same if forced to sell .
before of the proscription , TikTok ’s U.S. day-to-day active users surge to a record in high spirits for the retiring year , as 106.8 million substance abuser on iOS and Android engaged with the app on Sunday .
