Topics

Latest

AI

Amazon

Article image

Image Credits:Captions

Apps

Biotech & Health

Climate

AI Edit Press Graphic by Captions app

Image Credits:Captions

Cloud Computing

Commerce

Crypto

enterprisingness

EVs

Fintech

fundraise

gismo

back

Google

Government & Policy

computer hardware

Instagram

layoff

Media & Entertainment

Meta

Microsoft

privateness

Robotics

Security

Social

Space

inauguration

TikTok

Transportation

speculation

More from TechCrunch

Events

Startup Battlefield

StrictlyVC

newssheet

Podcasts

Videos

Partner Content

TechCrunch Brand Studio

Crunchboard

reach Us

Video editing appCaptions , which is backed by a16z , Kleiner Perkins and Sequoia Capital , has launched a unexampled feature of speech that take up an existing unedited picture and adds customs duty graphics , soar , medicine , sound impression , transition and move scope based on the content .

There are a few restrictions for AI edit — it should be a perpendicular video of a person talking , with only one person in the frame .

The key part is that even if you do n’t have such telecasting or that is not your panache of video shot , you could use Captions ’ AI avatars to make a video with a short prompt and later give that telecasting to the AI edit feature of speech to get a to the full edited picture in minutes with different passage and upshot .

Gaurav Misra , co - founder and CEO of Captions , told TechCrunch that when he left Snap in 2021 , he think about making the telecasting - form process gentle with the core purpose of communication .

“ Our independent goal has been allowing hoi polloi to convey a message . If you think about the journey of what does it take to say what you want to say on TV , it ’s complicated . It start out with the melodic theme of what do I actually want to say , preparing the script , record the video and editing it to make the cartridge clip engaging , ” he said in reference to the thinking behind building a line of features using AI to produce video .

Utilizing AI to create videos

Misra say that with Captions , the company want to leave three types of video recording transcription tools to people . First , it target to provide the in effect camera toolkit to assist transcription . secondly , it also offer redaction tools like AI - powered corrections for manually recorded TV . And in conclusion , Captions features a generative tier where a user does n’t have to record a video at all .

The company currently offers 12 AI characters . But go forward , the company wants to add three to four characters to its portfolio every workweek . Eventually , the goal for the startup is to let users create their own AI fiber .

Join us at TechCrunch Sessions: AI

Exhibit at TechCrunch Sessions: AI

Misra meet these cock being used in the first place for sales , selling and communicating channels by consumer - sharpen companies . Companies such as D - ID and Synthesia are grant organization to create digital avatar for picture . Earlier this month , TikTok also allowed Lord to make AI avatar along with offering its own stock AI character for ads . Misra believes that Captions offers better quality , and you could access all video creation tools on the earpiece .

The tension between AI and creators

The Captions app ’s lineament arrange makes it really easy for people to create videos . We created the TV below just with the quick “ Dangers of AI for Divine ” and intercept a few button for creation and edits . It ’s kind of jarring to hear an AI avatar talk about the dangers of AI .

These tools make it loose for people to just flood social media and the cyberspace in general with depicted object , whether it is good or bad . This might create a job of discoverability for creators who are set in hours into create mental object .

Misra acknowledged that this is a valid business organisation but call back that people creating with AI puppet will still have to check that that telecasting has good content and something that people are interested in .

“ Mass production of content would be possible , but to stand out , you have to have a unequalled message or level , which will be where people will spend more of their clip now . Kinda like how digital music enabled easy music creation without playing an instrument , but rather of lowering the lineament of medicine , it just enable more people to become musicians and rear the creativity bar , ” he read .

The company is planning to release newfangled lineament for its AI avatar - based telecasting creation , such as a skit lineament where two ( or two of the same ) avatar can talk to each other .