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Video editing appCaptionsis looking to cash in in onuncertainty around TikTokand ByteDance ’s television editing app CapCut ’s futurity in the U.S. by turning to a freemium exemplar .
The app , support by Kleiner Perkins , Sequoia Capital , and Andreessen Horowitz , has been a pay - only app until now . However , the society is changing its course to become more competitive in the video redaction securities industry by competing more directly with the likes of CapCut , InShot , and Invideo .
The free tier will let in basic video editing tools with feature film like adding subtitles and a teleprompter for recording , voiceovers , and more . The company is position all its AI features , such as AI avatar , redaction , and social studio suite , in its paid tier .
The companionship ’s CEO , Gaurav Misra , tell TechCrunch that if CapCut gets banned , a slew of hoi polloi will lose access to its video editing peter — and Captions wants to replete that gap . While TikTok ’s and CapCut ’s destiny is not sealed , Captions want to deposit on the doubt amongst user to put itself as a favored alternative .
“ Our app has a lot of AI - power redaction features at the moment . However , there are a lot of people who practice unlike apps for traditional video editing without using AI - powered features , and our free tier is targeting that audience , ” Misra say .
CapCut has been download over 1.3 billion times in the retiring two class , has had 51.2 million daily active users on mean , and has earned over $ 460 million in in - app purchases , according to data point analytics firm Sensor Tower .
Misra also noted that , unlike AI - powered features , a caboodle of these basic telecasting editing features pass topically on the machine , so there is no server cost to the companionship , and it can afford to give them away for free .
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The troupe said that it plans to wreak more AI - powered feature to cheap tier up as the cost of running AI model goes down . Captions said that it has already include itsAI creator feature in the $ 10 per month Pro plan .
