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Apple kicked off its seven-day Worldwide Developers Conference ( WWDC 2024 ) event today with the customary keynote at 1 p.m. ET/10 a.m. PT . The presentation focused on the company ’s software offer and the developers that power them , includingthe belated versions of iOS , iPadOS , macOS , tvOS , visionOSand watchOS . But the big news program came with the reveal of Apple Intelligence , the company ’s big entrance into the competitive AI market .
you may find out the archiveover on Apple ’s events varlet , or you canwatch the YouTube archive right hereand via the embed below . And if you ’re curious about what the predictions were ahead of the event , all of the pre - event surmisal is still trance below that YouTube embed and a couple others highlight Apple ’s reveals . Otherwise , you canhead aright here for our complete rundown of everything Apple announcedduring this twelvemonth ’s WWDC .
Over the past couple of years , critics have noted that the company has thus far been falling behind the likes of Google , Microsoft and OpenAI when it comes to generative AI enquiry . Andour own Ivan Mehta has highlighted the indigence for them to present AI product that are actually helpful , not flashy keynote demos . CEOTim Cook has promisedto address concerns around AI for some time now , and there ’s no better time and place than at Steve Jobs Theater in Cupertino during WWDC .
Rumors currently pointto a potential dealwith GPT - developer OpenAI , aimed at pull down the playing champaign a bit . The recent reports have put a name to Apple ’s AI attempt : Apple Intelligence , along with the caveat that not all recent Apple devices will be able to use the newfangled system . And many rumor are swirling around theAI sweetening do to iOS 18 , anda potential second life story for Siri .
Meanwhile , new computer hardware has never been a guarantee at the computer software - focus effect , though the company has made it a course in recent years , courtesy of Apple Silicon updates and last year ’s large Vision Pro debut .
The mostrecent rumour , however , suggest that this will be an off - twelvemonth for computer hardware , in spite of mounting pressing follow a lukewarm response for Apple ’s first baseball swing at assorted realism and the decisionto kill its electric car task .
Though the centrepiece will be iOS 18 , the ship’s company will also debut macOS 15 , including some swelled design variety to perhaps the most utilitarian app on the iPhone , Calculator . And you’re able to bet that many of iOS 18 ’s AI feature will make their way to macOS 15 , as well .
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TechCrunch will be report on the priming at Apple Park , bring you the tidings as it happens .
This post was primitively post June 3 , and has since been update .
