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receive back to Week in Review ! We ’ve got lots of intelligence for you this calendar week : There were CEO shiver - ups at Instacart and 11x ; the internet series is back — kind of ; Threads is getting video ads ; and much more . rent ’s get to it !

Big move : Instacart CEO Fidji Simowill become OpenAI ’s chief executive officer for Applications , the caller say this week . Simo is already on the OpenAI board . She ’ll be tasked with aid OpenAI in scaling “ traditional ” company functions , CEO Sam Altman articulate , but he did n’t provide any details on what that mean .

Speaking of OpenAI : The ship’s company decided that itsnonprofit division will retain controlover its for - profit organization after ab initio announcing that it plan to convert to a for - lucre organization . OpenAI say that it made the decision “ after hearing from civic loss leader and engaging in constructive duologue with the offices of the Attorney General of Delaware and the Attorney General of California . ”

And utter of CEO moves:11x CEO Hasan Sukkar foretell thathe ’s stepping downand moving into a “ non - executive chairwoman ” stead . In March , TechCrunch reported that 11x had been showing off on its web site client logos of companies that were not active customers , and one of those companies was jeopardise to sue over the matter .

News

Trademark friction : Tesla desire to brand the terms “ Cybercab ” and “ Robotaxi ” but wasdenied by the U.S. Patent and Trademark Officebecause the terms are too generic . Tesla has three months to file a response , or the office will abandon the practical app .

No thanks : speak onstage at Stripe ’s annual Sessions conference in San Francisco on Tuesday , Meta CEO Mark Zuckerberg laid out his plans toautomate the integral ad industrywith a black - box , end - to - end AI ad tool . As Maxwell Zeff reports , “ It ’s an undefendable question as to what AI ad testing will do to Meta ’s platforms from a user experience point of sight , considering they ’re already brim with generative AI pigswill . ”

Join us at TechCrunch Sessions: AI

Exhibit at TechCrunch Sessions: AI

Yes , please!I’m not too savvy in the kitchen , so Posha ’s newrobot that manipulate your meals for yousounds like a aspiration come genuine . You scroll through a inclination of recipes , select the one you need , add together the right sum of money of the requested ingredients , and the machine make the meal from there .

We ’re back , infant : Before the rise of vertical video , written web serial publication on YouTube were successful enough to whirl out into furore - favorite goggle box shows like “ Broad City , ” “ Insecure , ” and “ Letterkenny . ”Now the web series is back , but it live on a new platform : TikTok .

Goodbye to a real one : Bill Gates articulate Thursday that the Gates Foundation will have just 20 yearsto exhaust its coffers and wind down operations . He has pledged to donate 99 % of his fortune , which today is worth an estimated $ 107 billion , to the base .

Analysis

What ’s next for OpenAI : OpenAI ’s newfangled restructuring plan could satisfy regulator and investor who have seat to a great extent in the troupe hope for succeeding profits . Butit might also disrupt OpenAI ’s next ambitions , especially regarding a potential initial offering .