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WeWork ’s failure filing has go far . The well - known whippy office - blank party has file for Chapter 11 bankruptcy protection in the United States and Canada , seeking to convert certain debt to equity investment , and “ further rationalize its commercial government agency lease portfolio . ”

The Exchange explore startup , market and money .

In fewer words : WeWork wants out of some of its leases while keeping its spark on so it can molt liability and get its business to a gunpoint where it can self - sustain . For more on the refinement of the filing , seeTechCrunch ’s insurance coverage of the newsworthiness .

This morning , permit ’s talk about WeWork ’s economics . Did the company ’s line of work ever make sense ? To answer that enquiry , we ’ll go over its S-1 filings , its SPAC mountain and its other earnings report .

A history of unworkable economics

To part , we have to rewind the clock to 2019 .

There was a metre when WeWork was a raging , venture - back troupe . steer into its IPO filing , the market knew that the companywas quite unprofitable , but as with all private society , WeWork ’s lack of clearly outline results made it seem more appealing . It was not until the companyfiled to go publicthat we really learned how it had financed its impressive ontogenesis rates .

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And grow WeWork did . It proceed from taxation of $ 436.1 million in 2016 to $ 886 million in 2017 , $ 1.82 billion in 2018 , and $ 1.54 billion in the first one-half of 2019 .

That growing derive at a massive price . The company ’s operating passing swelled from $ 931.8 million in 2017 to $ 1.69 billion in 2018 , and then to $ 1.37 billion in the first half of 2019 . In poor , WeWork grew quickly but had to burn piles of hard cash to do it .

Which beg the question : How was the company misplace so much money on something as well - realise as office space leasing ? WeWork did spend too much clock time and money on effort that had little posture on its centre operations , but what mattered more is the fact that its business was basically drivel when it tried to go public .

allow me explain :

In shortsighted , WeWork ’s core business was manoeuver at a gross gross profit loss after the disparagement and amortisation costs were added to its location operating costs . When you equate that lacklustre profitability picture show with the society ’s astounding costs of $ 2.09 billion in the first one-half of 2019 , you start to see how it make out to misplace all that money .

So , what did WeWork do ? It came up withnewandbettermath to make itself seem more profitable . Here ’s the company describing a much kind metric that it preferred to more traditional physical body :

We define “ contribution security deposit including non - cash generally accepted accounting principles straight - blood line lease cost ” as membership and service receipts less location operating expenses ( both as determined and reported in conformity with GAAP ) , adjusted to shut out non - cash stock - establish compensation expense include in location operating expenses . We delineate “ part allowance boot out non - cash generally accepted accounting principles straight - line rental price ” as contribution margin include non - cash GAAP straight - line lease monetary value further adjusted to exclude non - cash GAAP straight - line term of a contract cost .

If you may parse that , congratulations . It is n’t a simple conception , but in essence WeWork found a room to make it face like its core business — running and rent office space — did generate some margins . Its “ contribution tolerance admit non - cash GAAP straight - dividing line rental price ” came to $ 339.9 million in H1 2019 , from the aforesaid $ 1.35 billion in rank and service tax income . That ’s not awful gross margin for a non - tech product , but give the fiscal jiggering it took to get there , few investor were impressed at the metre .

What ’s worse , the ship’s company was inflame entire bale of Johnny Cash to generate that crack - adjusted margin from its core byplay . In just the first half of 2019 , WeWork burned $ 198.7 million in John Cash to fund its cognitive process , and another $ 2.36 billion to fund its investing work . That was make up by monolithic investment inflows , but the society itself was cash - hungry , increasingly unprofitable and had ambiguous unit economics at best .

Then , as we all hark back , WeWork finally pulled its IPO after a few S-1 / A filing and everyone block about it for a while .

Enter the SPAC .

The 2021 pitch

Cognizant of the failing that everyone noticed when it first tried to go public , WeWork emphasize “ recent price optimization efforts ” that would serve it achieve “ profitable growth in 2021 and beyond ” inits SPAC presentation .

Here ’s how the company described its COVID - era public presentation at the fourth dimension :

That was the past times . How did WeWork see its future bearing out ? It previse rapid revenue emergence and rise align EBITDA :

Another chart point to the fourth fourth part of 2021 as the point where the party would founder even on an adjusted EBITDA basis , and the company said it had a “ clear path ” to that result .

So , what happened ?

Whoops

In its first quarter as a public company , WeWorkpostedQ2 revenues of $ 593 million , an adjust Earnings Before Interest Taxes Depreciation and Amortization loss of $ 449 million , a net exit of $ 923 million , a free hard cash deficit of $ 649 million , and $ 1.6 billion in cash .

Sure , you must be think , that looks absolutely terrible , but the ship’s company forecast just $ 900 million in adjusted Earnings Before Interest Taxes Depreciation and Amortization passing in the year , so certainly things drive good ?

The numbers did improve somewhat inthe third poop : Revenue come in at $ 661 million , adjusted EBITDA loss was $ 356 million , innocent cash deficit of $ 430 million , and $ 1.2 billion in cash .

To hit its aline EBITDA target for the year , however , WeWork would have to do very wellin the 4th fourth . Did that happen ? Nope . full gross of $ 718 million led to an adjusted Earnings Before Interest Taxes Depreciation and Amortization passing of $ 283 million , and a innocent cash deficit of $ 467 million .

In 2021 , WeWork ended the year with receipts of $ 2.57 billion , adjusted EBITDA release of $ 1.53 billion , and net going of $ 4.63 billion . Comparing those soma with what we see in its SPAC deck , there ’s an incredibly monumental divergence .

The next year wasonly slightly better . Revenue of $ 3.25 billion led to an operating loss of $ 1.59 billion , and adjusted EBITDA loss of $ 477 million . So much for interchange to adjust profitability in late 2021 .

Why did the ship not right itself ? Why did the plan fail , even with the capital raise from its SPAC debut on the public markets ?

In 2022 , WeWork had membership and service taxation of $ 3.20 billion . Against that , it had location operating expense of $ 2.91 billion . Even before we consider depreciation and amortization disbursement for those spaces , the company ’s meat product had low - brow gross profit even after years of work to improve its operating radical . All that work got it the kind of margins you expect to attain from selling milk .

So , after all those years , all the million in capital , all the promises , the ballyhoo , a failed IPO cycle , a SPAC offering , and time after an IPO to wrench the business around , WeWork finish up as a crushed - margin company that was torching cash .

The lesson

I have learn several things from WeWork ’s train crash :

Excessive cleverness usually fails

Do you know why WeWork ’s aline EBITDA results were so much better than its operating losses ? part because the ship’s company discounted “ depreciation and amortization ” in the familiarised profitability metric . Why ? Because it ’s a non - cash charge .

sure as shooting , but the figure was still depreciation and amortization off drop immediate payment . The company was stuffing loss into its investing cash flow — as best as I can tell , but please enjoy reading 8 trillion pages of historical SEC filings and investor presentations — only to , voilà , make them disappear in its income statement . fiscal sleight of hand is just that and it is nearly always too cute by far .

Don’t scale a low-margin business too quickly

We ’ve seen this happen a bunch in late years : Sweetgreen , Rent the Runway , the list goes on . Many companies can grow speedily , but many also do n’t have the economics to support that rapid growth if international capital dries up .

The reason why some software businesses can scale like gods is that their core political economy jack gold . sure as shooting , SaaS company burn hard cash as they spread out , but every dollar of recurring taxation they impart in puts three quarters ’ worth of pure net income in their pockets . That can pencil out , even if it is dear . That poser just does n’t function when the gross margins in question are , to be straight-from-the-shoulder , scum .

Stick to tech

VCs and other private - market investors should not convince themselves that a quickly - growing society that is engineering - contiguous is actually a tech company . This is an easy cakehole to hang into . I do not moderate that I would do better were I to be a speculation investor . I would do worse , in all likelihood . But for the pros out there , growth is not adequate , even if you really , really wish that it was .

I keep thinking that we ’ve closed the book on WeWork , but it proceed coming back . Perhaps it will become a lean , business office rental company once the bankruptcy procedure scat through . That model can make a buck , just not $ 47 billion of them .