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WhatsApp now has more than 3 billion multitude using it every month , Meta CEO Mark Zuckerberg noted during the company ’s Q1 result league call on Wednesday .
establish in 2009 and acquired by Facebook for $ 19 billion in 2014 , WhatsApp rest free to apply and does n’t serve any advertising . The app reached the2 billion monthly active user mark back in 2020 , but with the latest milestone , it ’s now one of the few apps to hybridise the3 billion user fool , besides Facebook .
That humongous substance abuser radical makes WhatsApp a key business for Meta , especially now as the company has bet the farm on its AI scheme . The party has antecedently said that the app isone of its biggest statistical distribution platformsfor AI services .
“ We see people wage with Meta AI from several different entrance points . WhatsApp continues to see the strongest Meta AI usage across our family of apps , ” Meta ’s CFO , Susan Li , said during the conference call . She also notice that most WhatsApp users engage with Meta AI in one - on - one chats .
Zuckerberg said that while WhatsApp provides easy access to AI features , Meta has had to take a different approach to goad acceptance of its AI production in markets like the U.S. , where the majority of people still prefer to use their phones ’ farm animal messaging apps to text each other . That ’s where the company’snewly release Meta AI appcomes in .
“ We hope to become the leader over clock time [ in the U.S. messaging market place ] , but we ’re in a different position there than we are in most of the rest of the world on WhatsApp . So I recall that the Meta AI app as a rack - alone is going to be particularly important in the United States to found leaders in — as the main personal AI that people use . But we ’re going to keep on advance the experiences across the control panel in all of these different field , ” he said .
The company suppose the New World chat app ’s business political platform , WhatsApp Business , is growing , and account for a big parcel of the $ 510 million in revenue bring in by its phratry of apps .
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Meta has beentesting AI tools for WhatsApp Business , and Li said on Wednesday that the troupe is build a new AI agent direction interface and dashboard that would let business prepare Meta ’s AI on their selective information . That information could include a business organisation ’ website , WhatsApp visibility , or their Instagram and Facebook page . It ’s also essay let business enterprise activate Meta ’s AI chatbot in confab with customer .
