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jaw weapons platform WhatsApp said today that it will limit the number of program message individual users and businesses can send to curb spam on the app .
In the coming hebdomad , the society will start testing limit on item-by-item broadcast messages . Under these limits , WhatsApp will put a monthly point of accumulation on the number of broadcasts . While there will be travel terminal point during the mental testing , one instance Meta gave was allowing 30 message per month .
Meta read that if single users desire to send more messages to a large number of hoi polloi , they could use Status updates or channels .
The company is also thinking about putting interchangeable safety rail around broadcast message from business business relationship . Until now , WhatsApp Business accounts could send free and limitless broadcast message , but the company will soon precede a paid version of the feature with some additional tools .
In the add up months , Meta will test new custom-make broadcast content for intersection updates or holiday sales . Plus , business organisation account users will be able to schedule message as well . During the pilot program period , merchandiser will get 250 customized subject matter for liberal , and then they will have to give for extra messages . presently , the company has n’t put a price on these content .
For the last few years , WhatsApp Business has become an authoritative asset for Meta — revenue is growing , as the ship’s company executives have mentioned inquarterly salary calls . The company ’s ethos is to give merchants the WhatsApp Business app for free with some feature such as a landing page , a business concern visibility with detail , and the ability to make a catalog . The company then appoint for various sort of subject matter — including marketing , service program , service , and authentication — when merchants expend the solution power by its API .
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Outside of the API thrill for different kinds of conversations , Meta only charged forthe optional Meta Verified subscription . The new broadcast messaging feature will be one of the first pay up features for merchants who do n’t use genus Apis . It will also become another revenue origin for Meta .
Alongside those modification to how broadcast subject matter process , the society is also tweaking the logo of its WhatsApp Business app .
