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“ begin this calendar month , advertiser on X can endure ads against a curated tilt of premium contentedness creators via Creator Targeting , ” the company wrote in ablog post . “ This mean collapse advertisers more ascendency to be able to expend the ego - serve X Ads Manager to run pre - roll video ads against the video capacity of their chosen creator(s ) in both the home timeline and profile . ”
X presently plans to contribute the ability for brands to serve well advertizing only on an individual Godhead ’s visibility , wholly eliminating the likelihood of their ads appearing next to unwanted to controversial posts .
Since Elon Musk purchased the social internet in 2022 , advertiser have been concerned about their ads seem on the platform , specially since its contentedness moderation policies have been importantly loosened . A few calendar month ago , notable caller likeApple and Disney break their ad spendingon X after Musk amplified antisemitic conspiracy theories on the platform .
Musk lashed out at the brands , and even state them to“go f*ck yourself”onstage during a New York Times DealBook interview . Two Clarence Day after the incident , a news report by theFinancial Timessaid thatX was turning to small and medium - sized advertisersto shoring up revenue after Musk alienated grown brands .
Today ’s announcement is likely an try at entice back advertisers to X , as its advertising revenue has taken a significant hitting ever since Musk took the reigns of the fellowship . tenner ’s advertising revenue plunged by 50 % last class , as it was estimated to have brought in around $ 2.5 billion throughout 2023 , falling abruptly of its $ 3 billion fair game . The societal meshwork generated around$600 million per quarter in 2023 , a significant decrease compared to the $ 1 billion bring in per quarter in 2022 .
It ’s worth noting that today ’s announcement could also be see as a way for X to entice creators to its chopine and take on YouTube , which is something that the company has been focusing on recently . X says that since launching its advertising revenue sharing program last July , more than 80,000 creators have divvy up their content on the platform .
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Musk has been strain to get prominent Almighty to share content on X , and at once require popular YouTube Godhead MrBeast to send his content on the societal internet last month . MrBeast later revealed that he made $ 263,000 in advertising revenue from posting his first video on X , but say he believedthe number was “ a routine of a window dressing . ”
Last September , XCEO Linda Yaccarino revealedthat the platform pay out nearly$20 millionto Divine .
How Twitter ’s descent into chaos is pave the mode for a new web
