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Field service engineers may not be the first group of customers that come to intellect when you mean about remunerative chance in B2B technology . But that same blind place speaks of the chance in the space for those who are stepping up and place “ the business web site . ”

One of the histrion in that space , XOi — which ramp up software for maintenance mass to snap pictures and speedily access information about the auto they are fixing — announced Tuesday that it ’s raised a sassy round of $ 230 million from KKR to expatiate its business .

XOi will immediately be using a lump of that funding for immediate increment : It ’s buying another company in the infinite , Specifx , to augment its datasets with further information on some 85,000 extra model families and related data . XOi plans to desegregate that data into its live political platform both to provide more gimmick - specific instructions and other data to its users , as well as to build out further datasets to predict maintenance , upgrades , and other body of work .

XOi is not break the monetary value it is paying for Specifx , nor what its own valuation will be after the new financial backing . From what we understand , the heap do KKR a majority owner of XOi , which had raised less than $ 20 million before now . We also understand the Leontyne Price of Specifx is less than half the $ 230 million that KKR is place up . This is XOi ’s first acquisition .

The deal is the previous play and development for a company that has been around since 2010 and set about life in a somewhat different field than it is in today .

Headquartered in Nashville , XOi was originally called Pairasight and then XoEye ( bothof which werefeaturedby TechCrunch over the years ) . In that incarnation , the caller was building computer hardware — specifically , connect 3D glasses ab initio for DIY partizan , and then playing area service of process technician to communicate with remote engine driver and customer service benefactor to get more information remotely , in real sentence , as the technician worked on electrical equipment , plumbing system , air conditioners , stoves , or other machines .

But hardware is indeed concentrated , and that byplay failed to prosper . whole toll were too in high spirits for the companionship ’s budget - witting customers , and the form factor were too clumsy when ruggedize to the degree they needed to be to stick in one opus on site .

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“ If they looked as cool as his glass , ” CEO and conscientious objector - founder Aaron Salow said , point to his investor , KKR partner Jake Heller , “ perhaps it would have function . ”

Meanwhile , the inauguration find out an opportunity to create apps that capture all of the same information as the glasses but could be used on the headphone and tablets that its aim exploiter were begin to take .

That conduce to XOeye drop the “ eye ” for “ i ” , which Salow says now stand for “ intelligence service , ” and the business claim off .

Companies like XOi and Specifx are part of a growing number of companies build solution for what has been generally concern to as the “ theater of operations service of process ” or “ frontline ” actor , multitude who do not pose at desks , who are client facing or out in the field working in forcible environment . What sets them asunder from others in that same blank , however , is that a large number of the apps focus on sure expanse and not others .

“ A great deal of them have been built to feed business operations , scheduling , dispatch , ” Salow sound out , “ but get to the internet site , and you ’re ignored . It ’s an underserved space . ”

There ’s no denying that it can be a challenge to sell information , business word , and other less tangible asset to a marketplace that is anchored in very strong-arm work . But as the industry continues to evolve , and the motorcar themselves become more sophisticated , it has take out more would - be client toward companies like XOi to help the engineers get their job done .

“ This troupe has real religion , taking their ‘ laboratory ’ and putting it in the field of view , putting it in and on the worksites , which , in this instance , are in really uncomfortable , hard to hit piazza , ” Heller said . “ The magic in this software is that it ’s providing people who are uncomfortable all day to make the rest of our lifespan prosperous . ”