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Djamois one of several digital banking startup place Africa ’s underbanked . But unlike many that focalise on large markets like Nigeria , Egypt , or South Africa , Djamo has carved out a niche in Francophone West Africa , specifically the Ivory Coast and , more recently , Senegal . It now serve over 1 million customers across both countries .
The Y Combinator - backed fintech just lift $ 17 million to expand its product suite for these retail customers and the chiliad of small job it has onboarded in the last two years .
The fairness round , the big ever for an Ivorian startup , go by Djamo ’s $ 14 million Series Ain 2022 and speculate continued investor confidence in its charge to make banking approachable and low-priced .
atomic number 27 - founder and CEOHassan Bourgideclined to share the new evaluation but said it has doubled since the last raise .
Bourgi founded Djamo with principal product and technical officerRégis Bambain 2020 to close up the financial access gap in French - speak African commonwealth , where few adultshave bank score . Traditional bank in the region often ply to the moneyed , pass on most of the population reliant on mobile money , a cheaper method acting that includes using phone number to make financial transactions .
Mobile money has been instrumental in expand financial access across Africa . As of 2022 , only 28 % of adult in sub - Saharan Africa had a mobile money account , perthe World Bank , and the realm holds more than one-half of the world ’s total . But that progress has also make a ceiling .
Most roving money platforms offer canonical services : John Cash - in , cash - out , P2P transfer , and banker’s bill payments . While utilitarian , they do n’t unlock more advanced financial tools like credit , investment funds , or farsighted - term savings .
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Djamo is positioning itself between mobile money and traditional banking . The inauguration offers the accessibility of mobile money with the financial profundity of a depository financial institution accounting , a similar playbook that SoftBank - backed Opay and Transsion - owned PalmPay have used to scale to tens of millions of client in Nigeria .
Its quarry is a growing segment of user , mostly younger customers , who ’ve outgrown mobile money wallets but still find traditional bank expensive , superannuated , or inaccessible , the founding father say .
“ These exploiter are evolve , ” read Bourgi . “ But they do n’t require to go where their parent went , into institutions with predatory pricing and are n’t adjust to the novel generation of customers . And this is what we are construct , trying to become the go - to bank for this huge cohort of customers that is acquire now to more complex , wealth - edifice funding chance . ”
Expanding product suite to suit demand
Since ourlast insurance coverage , Djamo has inflate beyond cards and peer - to - equal transfers . The Ivorian fintech now offers savings vaults , investment funds products — thanks to the part ’s first fintech - issued brokerage permission — and salary - linked bank accounts , which Bourgi sees as significant to boost client engagement .
Like many neobanks , Djamo attracts banked users who treat it as a secondary accounting for smoother bill payments and mobile money integrating . But it ’s the unbanked , who are more hard to trigger , who show greater long - term electric potential . These users , who make up over 55 % of Djamo ’s base , often treat the app as their main financial service .
Bourgi says nine in 10 users who rely on Djamo as their principal explanation come from this segment . To achieve more of them , Djamo has adopt ahybrid approach , combining its app with offline agents who meet customers in person to alleviate transactions , standardised to the mobile money model now more broadly adopted by fintechs across the continent .
presently , only 5 % to 10 % of Djamo user receive salary through the app . “ The next phase for us , ” Bourgi say , “ is cypher out how to move from 10 % to 50 % of our user getting their wage paid direct into Djamo . ”
Meanwhile , Djamo is also ramping up service for small-scale clientele — about 10,000 of them , many of whom started as retail users . According to CTO Bamba , the startup now provides bulk payments , payment links , and QR code shaft to aid merchant accept and make do payments straightaway within the app .
The fintech mother tax income from merchant fees on online card purchase and a insurance premium tier architectural plan , which 25 % of user pay up for . Bamba tot up that the society is exploring additional revenue flow , including lending and garner pursuit on customer deposits . It is in the appendage of ensure licenses that will allow it to offer interest - bearing savings chronicle and credit products .
Djamo ’s founders say the society has grow gross 5x since 2022 and processed more than $ 4.5 billion in transactions since launch .
With its recent elaboration into Senegal , Djamo has move into a mart dominated by Wave , one of Africa ’s large fintechs known for low - cost mobile money transfer . But rather than contend directly , Djamo position itself as a complementary service , offering a digital banking experience where users can store funds and access more advanced tools like savings , investments , and credit .
Now a 250 - soul squad , Djamo is betting that its new round of funding , conduct by Pan - African , grammatical gender - focused VC Janngo Capital , will help oneself it scale those services across French - talk Africa .
“ We are thrilled to lead the enceinte VC stave in Ivory Coast and duplicate down on Djamo , a mission - labour fintech transform access to fiscal services across Francophone West Africa , ” said Fatoumata Bâ , founder and executive chair of Janngo Capital .
“ In a region where fewer than 25 % of adults have access to stately fiscal services , and where woman are doubly as potential to be excluded , this is a full of life mission . With char making up a third of its drug user , Djamo is not only closing the gender col but unlock economic opportunity at scale . ”
Other investor participating in the round admit SANAD Fund for MSMEs ( micro , small , and medium enterprises ) , supervise by Finance in Motion ; Partech ; Oikocredit ; Enza Capital ; and Y Combinator .