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Yahoo is get Artifact , theAI - powered news appfrom Instagram ’s co - founder Kevin Systrom and Mike Krieger , the companyannouncedon Tuesday . The fiscal terms of the hand were not disclosed . Artifact will no longer operate as a resist - alone app , and its AI - power personalization engineering will be integrated across Yahoo , including the Yahoo News app in the coming month . Yahoo is TechCrunch ’s parent company .
Systrom and Krieger will work out with Yahoo in an “ consultative capacity ” during this transition .
The announcement comes a few months after Artifact said it would bewinding down operationsas the market chance was n’t magnanimous enough to warrant continued investment . Although Artifact begin as a uncomplicated news app , the end result seemed more like a Twitter replacement . There ’s already a slew of contention in that space with legion challengers , including Meta ’s Threads .
Artifact ’s engineering surfaces subject matter users want to see and becomes more attuned to their interests over prison term . As a result , users receive a individualised provender of word stories that they want to understand . The app also admit several AI toolsto summarize intelligence , rewrite clickbait headlinesand come out the good cognitive content . Yahoo says bringing these capabilities into its portfolio “ accelerates the opportunity to connect users with even rich content experiences and tailor personalization . ”
“ Artifact has become a beloved product and we ’re thrilled to be able to extend to grow that technology and further our mission of becoming the rely guide to digital information and the dependable conservator connecting people to the capacity that matter most to them , ” said Kat Downs Mulder , SVP and general manager of Yahoo News , in a press release .
Systrom said in the press release that Artifact ’s technology has the chance to do good zillion of people , and that “ Yahoo bring the scale to help oneself the product reach what we envision while upholding the belief that connecting citizenry to the trusted sources of news and information is as vital as ever . ”
