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YouTube is launching a novel room for creators to earn money during vertical livestreams , the companyannouncedon Thursday . witness can now purchase “ Jewels , ” a digital currency , to direct “ gifts ” to creators . gift are animations that appear on projection screen during erect livestreams .
If this voice intimate , it ’s because it ’s like to TikTok ’s live gifting feature that have viewer buy “ coin ” to post gifts , of various pecuniary value , to support live creators during their stream .
When viewer apply Jewels to send gifts on YouTube , Godhead get “ Rubies . ” creator receive 1 cent for each Ruby , which signify Jehovah get $ 1 for 100 Rubies . Since the Leontyne Price for Jewels on YouTube can depart base on unlike bundle options , there is n’t a fixed effective revenue percentage , which means the amount of Rubies earned can vary .
For the next three month , eligible Jehovah can receive a 50 % bonus on their gifts ’ earnings , up to $ 1,000 per month , in addition to their regular pay from Rubies .
Creators can only find gifts when they stream vertically directly on YouTube or with third - political party cyclosis software , and viewers can only send gift through the wandering app .
Although YouTube has allowed viewers to patronage livestreamers through“Super Stickers”in the chat tabloid , this new feature article is a direct response to the popularity of gifts on TikTok animation .
Creators on TikTok are realize thousand of clam by go live and then receiving gift from viewers . For instance , some teensearned up to $ 7,000a calendar month by argue for or against Donald Trump and Kamala Harris in springy battle on the platform . Plus , numerousNPC streamershave earned M of dollar , per solar day in some casing , by receiving gift during livestreams .
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YouTube notes that once an eligible creator enable gift on their vertical livestreams , they will no longer have memory access to Super Stickers . The Google - owned company says it believes talent extend viewers a better fashion to visually keep going their favourite alive Almighty .
The raw monetization choice is roll out to eligible creators in the U.S. over the next few weeks .
