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As rival with TikTok and Reels fire up up , YouTube on Thursday announced a ticket of novel features designed to make its short - build video production , YouTube Shorts , more compelling . In avideo updatefor Creator , YouTube Chief Product Officer Johanna Voolich introduced six newfangled tools that will help creators craft their Shorts video , including those that will automatically transform retentive picture into Shorts , among others , as well as tool to invigorate creation , like an “ Add Yours ” sticker that prompts others to apportion their own depicted object touch on to a God Almighty ’s video .
“ One affair I have sex is that anyone can build a Short — even I can progress a Short — because we have all these tools that make it a very accessible way to become a creator , ” Voolich say ahead of the introduction of the raw dick and features .
Two of the offerings focus on how you want to confront the sound recording and speech in your video . For instance , one lets you create auto - generated captions that you could edit and customise with unlike case and color , while another lets you select from four voices to have your text narrated or spoken out aloud .
In addition to the “ Add Yours ” poser , Almighty are make access to two new effects celebrating the popular game Minecraft ’s 15th anniversary . One , Minecraft Spring , lets you film a video inside the cosmos of Minecraft , andMinecraft Rushadds a newfangled mini - plot that can be played inside the Shorts player . For the latter , the goal is to show yourself tapping to bring in the block as quick as you’re able to , then apportion that picture with others to see who ’s quicker .
However , the new tool that let YouTube capitalise on its existing and respectable collection of public videos are of particular interest .
With a fresh car layout tool , arrive soon , Maker will be able-bodied to flex their regular videos into trunks more easily . progress on last year ’s launching of tools to make short from foresighted - form content , the new automobile - layout offering , initially available on Android , will automatically dog the video ’s master subject when turn the TV into a Short . That mean it will mechanically and dynamically pan , rapid climb and trim the TV for you , according to YouTube .
Another shaft will permit people remix a remix . Remixesare Shorts television that incorporate a TV segment from another user ’s YouTube picture or Shorts video recording , so long as the video is public and the Godhead has n’t opted out of having their cognitive content recycle in this way . While YouTube already offers various tools for remixing television , the new accession will get creators produce remixes from existing remixes , alternatively of only from other longsighted - form or Shorts videos .
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Voolich said that Shorts videos now receive 70 billion day-to-day opinion , which , perhaps concerningly , is the same figureYouTube announce last September . She also hinted that YouTube may test Shorts video that extend beyond 60 seconds .
“ It seems like some people need short Shorts and some people want longer drawers , so we ’re seek to figure out what is the right crosscut , ” Voolich said .
Some of the new features are newly usable but still tramp out , while others will be launch “ before long , ” YouTube said .