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Indian intellectual nourishment manner of speaking grouping Zomato plans to rename itself as Eternal in an effort to make a strategical break as its quick - commerce unit , Blinkit , becomes a significant number one wood of growth .
The Gurugram - base company , which fall in India ’s benchmark index , BSE Sensex , in December , said on Thursday the name change would well reflect its expanding business portfolio , which includes Blinkit , business - to - job venture Hyperpure , and outcome app District .
The Zomato app and brand name will remain unchanged .
Blinkit grew materially larger than Zomato ’s food legal transfer business in the past year . A issue of analysts judge that Blinkit will grow to account for as much as 70 % of the group ’s value in the forthcoming year .
In aletter to shareholder , founder Deepinder Goyal said the troupe start using “ everlasting ” internally after acquiring Blinkit to distinguish between the bodied entity and its nutrient delivery brand .
“ perpetual is a powerful name , and to be honest , it frighten away me to my core . It is a tall order to live up to . Because ‘ Eternal ’ carries both a hope and a paradox , ” Goyal write in a alphabetic character . “ This is n’t just a name change ; it is a mission financial statement . ”
The company , which has a securities industry chapiter of $ 25.2 billion , also plan to change its descent heart from ZOMATO to ETERNAL .
